Website Designing

The first and main goal of the designer is to make a person hold their eyes and stay on the page for further actions. Users can quickly rate anything based solely on emotional reactions and visual attractivness. The main designer’s task is to lure the user with at least one element on the page, because of which he won’t close the site in a second. Modern people who don’t even have any specific education in the field of design, feel the atmosphere of the site, the level of communication with the user and the overall appearance. That’s why you should follow some standard web design principles to make your website convenient and easy to use for visitors.

Creating a website design you need to remember that certain patterns or web design rules have been already developed. This is important primarily for new designers or those who have decided to create a site for the first time.

According to Google’s study, it only takes 50 milliseconds (that’s 0.05 seconds) for visitors to form a first impression of your website. Sad statistics, isn’t it?


Current web design standards

More than 1.5 billion sites currently exist. Their number is increasing every day. Therefore, the competition between sites becomes insanely large. Almost 50% of small businesses that create their website neglect the main standards of web design and their business has less chance to succeed. The more standards you follow, the greater the likelihood that your site will be successful and attractive to the user.

It’s very important to comply with the basic standards for web design since people have become accustomed to it over the years.

Let’s take a look at the 10 most popular web design standards below.

1) Logo layout

A logo is one of the first and most important elements of any company’s web design. A lot depends on the style and aesthetic content of your logo type, but its location on the site is also important. That’s why 99% of designers place the logo in the upper left corner of the site header, this is a standard for the location of the logo to which everyone is already accustomed.

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2) Contact information layout

The contact information is very important for your site as thanks to this information a user can contact you for further cooperation. The probability of future collaboration with your company depends on where you locate your contact information. Almost half of all web sites have a contact button or a link to them in the right corner of each page, this placement is considered common and standard.

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3) Navigation layout

The navigation system of your site also plays a big role. This layout location depends on how convenient it will be for the user to be on your site and whether they wants to return to it. It’s extremely important to think over a navigation system that will allow the user to easily navigate through the pages of your website. The main navigation is located in the header at the top of every page in 88% cases making horizontal top-level navigation a web design standard.

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4) Homepage slideshow

Homepage slideshows is an interesting approach to make the first impression. It’s an easy way to display any kind of content you want your users to see. It’s often one of the most effective ways to convey information. More than 60% of the websites have a homepage slideshow (also known as a carousel) with a rotating series of images and messages.

5) Value proposition

Give people the opportunity to get acquainted with the services or products that your company provides. This will allow them to study your skills in more detailed way and find out what services they can get. 80% of websites have an explicit value proposition located high on the home page.

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6) Call to action

The call to action buttons can take the form of a simple click, subscription, access to the profile, registration to receive a trial version of the product or even to purchase. By creating the right design for these CTA buttons you will provide a much greater response to your site than without them. Call to action button is absolutely necessary element of each website design. More than 70% of the websites contained a call to action element within eyesight during opening the home page. It’s highly recommended to use this standard.

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7) Site search

One of the most important principles of usability is the ability to search for information on the site. The search bar can already be considered as one of the standard provisions in the development of design. More than half of all sites have a search in the profile header, so that the user can easily find something simply by entering a word in the search.

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8) Newsletter subscribe box

Site subscription gives users the opportunity to receive more personalized information. You can register and receive the newsletter by mail or by phone number. Over 60% of sites have a sign up box on their websites so it’s also a web design standard.

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9) Social media icons

More than 70% of the websites include icons for social media websites in the footer. This simplifies the user’s task, so as not to search for the social networks of the company or the site itself, you can simply click on these social networks and look at them quickly.

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10) Responsive web design

According to the latest research, mobile devices generated 52.6% of global website traffic. This confirms the fact that websites are now more visited by mobile devices than by computers or laptops and you should definitely think about a good adaptation of your site or in other words responsive web design. It;s also important to note that search engines included in the list of the most important ranking factors precisely the presence of adaptive layout or mobile version of the site. The market, of course, reacts to this, and now half of the sites have the adaptive design and layout. Our studio always follows trends and adaptive design is one of our priorities in creating web projects. We can help create your site looking beautiful on any device: whether it will be a computer, laptop or phone.

Would you like to know what does responsive mean in web design? Then, you can take a deep look at our responsive website design article.

Web design standards 2020

After we looked at different web design standards and principles in general, it’s time to figure out which trends and standards will be present in web design 2020.

Here are some web page design guidelines in 2020:


As more and more brands strive to be more visible against the backdrop of many competitors, the trend to use bright and bold colors in website design will continue. Everyone knows that bright and saturated colors pull attention, that’s why so many designers use them. The main thing here is not to overdo it, because the main goal for the user is to read the information on the site, and not consider its color component.

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2020 font willn’t be something fundamentally new. But it should be mentioned that currently the greatest preference is given to sans-serif fonts, so if you want to stand out from the competition, this year it’s worth exchanging traditional fonts for something more daring.


The design in two colors and their midtones looks very stylish and modern. It makes the site more pleasing to the eye and easier to read. After all, the fewer colors on your site, the greater the likelihood that a person willn’t be too distracted by the color component of your site, but will still read the presented information.


In modern website design, 3D graphics, creative animation and GIFs pictures are gaining more and more popularity. The main thing to consider when posting modern animated graphics is that they require more time to download, and as we know, customers don’t like to wait. So if you aren’t sure that animated elements will load quickly on your site, then it’s better not to use them.


Classic blue is recognized as the №1 color this year. This color symbolizes airiness, serenity, calmness, constancy, which in turn is easily perceived by the eye and isn’t visually confusing. But at the same time, it evokes attention and promote high concentration.

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Wrapping up

Having examined website design rules and standards above, you can easily attract a lot more customers to website by following them. Web design standards will help you make your site more acceptable to the user because well-known and easily accessible elements are always pleasing to eyes and easier to use then heavy and complex website interfaces.

This simple web design standards checklist can make your site much more profitable and popular among your customers and users, so if you want to get an unforgettable, fashionable, and good looking website or application, you can contact our Gapsy Studio design team and you will definitely get a website or app that you have long dreamed about and which was so lacking to promote your business that meets your business needs. You can observe our studio web design services to make sure that we give our whole soul to our projects and are ready to help you achieve your goal in creating your best website or app.

Website Designing